Private Cruise Islands Explained: Why Cruise Lines Build Them (and Why They Matter)
- Trixie
- 1 day ago
- 4 min read
If you’ve cruised before, chances are you’ve heard people talk about the “private island day” as the highlight of the trip.
And for many travellers, it genuinely is.
Over the past few years, cruise lines have increasingly invested in building their own private islands across the Caribbean and Bahamas. On paper, they all aim to offer the same thing. A relaxed, well-organised beach day without the crowds, transport worries, or unpredictability of a busy port.
In reality, these islands are very different.
Some feel like peaceful beach escapes. Others are closer to full-scale theme parks by the sea. Once you understand why cruise lines build them and how each one differs, it becomes much easier to see why travellers often become loyal to certain cruise brands.
Why cruise lines build private islands
There’s a practical reason behind private islands.
When a ship docks at a cruise line–owned island, the cruise line controls the entire experience. Food, drinks, transport, excursions, staffing, and guest flow are all managed by the line itself.
For guests, that usually means:
No negotiating with taxis
No uncertainty about what’s included
No pressure from local vendors
And in many cases, your onboard drinks package still works on the island
For cruise lines, it allows them to design a day that runs smoothly and reflects their brand. That’s why private island stops consistently rank among the most popular days on any cruise itinerary.
Disney Cruise Line: Castaway Cay and Lookout Cay
Disney were one of the first cruise lines to get private islands right.
Castaway Cay, located in the Bahamas, has long been a favourite, particularly for families. The island is organised, spotless, and carefully designed to feel calm rather than overwhelming.
Highlights include:
Separate areas for families and adults
Bike trails around the island
Character appearances
Clear, shallow waters suitable for all ages
More recently, Disney introduced Lookout Cay at Lighthouse Point, which leans more into Bahamian culture, colourful design, and natural beaches.
Both islands feel distinctly Disney without being loud or chaotic. The day tends to flow naturally, with very little pressure to rush or over-plan.
MSC Cruises: Ocean Cay Marine Reserve
Ocean Cay feels completely different to most private islands.
MSC transformed a former industrial site into a marine reserve, and the space reflects that intention. Beaches are wide and open rather than tightly packed, and the pace of the day feels slower and more relaxed.
Key features include:
Spacious beaches with plenty of room to spread out
A quieter, more European atmosphere
Ships often staying late into the evening
A lighthouse light show after sunset
For many travellers, Ocean Cay feels less like an excursion and more like a genuine beach escape.
Royal Caribbean: Perfect Day at CocoCay
Perfect Day at CocoCay is designed to impress.
This is not a subtle island, and it isn’t meant to be.
Royal Caribbean’s private island is packed with attractions, including:
A large waterpark
The tallest waterslide in North America
A helium balloon ride
Private beach clubs
Adults-only areas and family splash zones
For travellers who enjoy high-energy days and big experiences, this can easily become the standout day of the cruise. For others, it can feel busy. That contrast is intentional, and it reflects Royal Caribbean’s approach to cruising.
Norwegian Cruise Line: Great Stirrup Cay
Great Stirrup Cay sits somewhere between high-energy and laid-back.
The island offers a mix of beaches, lagoon-style swimming, zip lines, and open-air dining. Recent upgrades have added better facilities, improved access, and more shaded areas, making the experience noticeably smoother.
It tends to appeal to travellers who like having options without feeling overwhelmed.
Virgin Voyages: Bimini Beach Club
Virgin Voyages takes a very different approach.
Bimini Beach Club is adults-only and unapologetically social. The atmosphere is closer to a beach club than a traditional cruise stop.
Expect:
DJ-led pool parties
Plenty of loungers
Strong cocktails
A relaxed, watch-free vibe
While there are quieter areas, the focus is clearly on music, socialising, and enjoying the day at your own pace.
So which private island is best?
There isn’t a single answer, and that’s what makes private islands such an important part of cruise planning.
Families often gravitate towards Disney and Royal Caribbean
Couples frequently prefer MSC or Virgin Voyages
First-time cruisers are often surprised by how much they enjoy island days
Experienced cruisers usually know exactly which atmosphere they want
The key is matching the island to the type of holiday you actually enjoy.
Why private islands matter when choosing a cruise
Private islands are no longer just a bonus.
For many travellers, they’re a deciding factor when choosing a cruise line. Once you experience a day where everything works smoothly, from transport to food to atmosphere, it’s easy to understand why these stops leave such a lasting impression.
If you’re cruise-curious or planning your next sailing, understanding what each cruise line offers can make a real difference to your experience.
🩵 Brought to you by Tips and Tricks for Brits – helping UK travellers make sense of the cruise world.
